Leslie Odem Jr.

DISCOVERY/INSIGHTS: Lyric videos offer a way for fans to further engage with songs that do not have music videos.

PROBLEM DEFINITION: How to create original, simple and fun lyric video concepts with supporting assets.

DESIGN SCOPE: We had the privilege of creating single artwork, social assets and lyric video for “COLD” and the lyric video for “SNOW”.

IMPLEMENTATION AND OUTCOME: Hundreds of thousands of views on lyrics videos!